Traditional value.


  • Korean traditional natural indigo dyeing, designated as the natural intangible heritage No. 115 has a long and unique history.
  • Natural indigo dyeing is one of the most organic natural dyeing - everything produced during the process can be returned to the nature.

Mission.


  • Bringing traditional culture to the modern world
  • Conservation and development of tradition
  • Education and research
  • Korean traditional and cultural experience
  • Ultimately promote Korean indigo towards the world.

From farm to your life.


  • We grow indigo plants in our local farm
  • We strive for 
    • sustainable, ethical and slow lifestyle.
    • organic - no chemical substance
    • handmade

our brand - THE ZZOK

<Key Concepts>


 Bringing nature into our life - LOCAL PRODUCTS & NATURAL INDGREDIENTS
 Traditional value meets the modern world
 Sustainable lifestyle and organic products - ZERO WASTE & SUSTAINABLE 

 Presenting healthy, slow lifestyle of Korea


자연발효를 이용한 쪽염색은 장인의 기술이 필요한 발효염색법 때문에 위험한 화학약품(hydrosurphite, 양잿물 등)을 넣어 염색하여 색깔만 쪽빛인 가짜 쪽들이 생겨나고 있어 안타까웠습니다교육과 함께 제대로 된 쪽제품이 있어야 한다는 소명감으로, 킨디고, 쪽빛나라, 한국천연쪽 협동조합, 어름박골 쪽빛마을(마을기업)이 힘을 모아 자연발효쪽 천연염색 공동브랜드인 <더쪽>을 탄생시켰습니다. 더쪽에서는 기능성 속옷, 침구, 유아용품, 의류, 생활소품 등 다양한 제품을 생산합니다.